International Experience Canada Unveils Campaign to Inspire Youth Exploration
From: Immigration, Refugees and Citizenship Canada
Innovative Campaign Launch
The International Experience Canada (IEC) Program offers Canadian youth the chance to work abroad, gaining essential skills and broadening their perspectives. This opportunity equips them to excel in the global job market upon their return.
On February 13, 2025, Marc Miller, the Minister of Immigration, Refugees and Citizenship, introduced a new campaign. This initiative aims to involve young Canadians in transformative experiences through the IEC by blending live exhibits with a digital interactive platform.
In the coming weeks, these exhibits will appear in Toronto and Vancouver dining spaces, highlighting five countries: Belgium, Finland, Italy, South Korea, and New Zealand. Each booth will showcase the unique culture and opportunities of these destinations.
For those unable to visit in person, the digital experience provides a virtual glimpse, helping users to identify potential destinations based on their interests.
Minister’s Perspective
“This campaign transcends mere promotion of international work and travel. It’s about unlocking opportunities for young Canadians to acquire the skills and experiences that today’s job market demands. Through accessible exhibits and digital content, we aim to inspire them to explore the IEC program and seize opportunities that will shape their personal and professional growth.”
– The Honourable Marc Miller, Minister of Immigration, Refugees and Citizenship
Key Insights
- The IEC collaborates with over 35 countries, enabling Canadian youth (18-35 years) to work abroad while also welcoming international youth to Canada under similar terms.
- The campaign will take place in Toronto (February 13-16 at The Well and February 19-22 at Chefs Hall) and in Vancouver (March 6-9 at The Amazing Brentwood and March 13-16 at CF Richmond Centre). A nationwide digital experience will also be available.
Additional Resources
Media Contacts
Contacts for media only:
Renée LeBlanc Proctor
Press Secretary
Minister’s Office
Immigration, Refugees and Citizenship Canada
renee.proctor@cic.gc.ca
Media Relations
Communications Sector
Immigration, Refugees and Citizenship Canada
613-952-1650
media@cic.gc.ca
FAQ
What is the International Experience Canada (IEC) program?
The IEC program allows Canadian youth to work and travel in various countries, gaining invaluable international experience.
How can I participate in the IEC program?
Canadian youth aged 18-35 can apply for work permits to join the program and work abroad in partner countries.
Are there virtual ways to explore IEC opportunities?
Yes, the IEC offers a digital experience that matches users with partner destinations based on their preferences.
Where will the IEC in-person exhibits be held?
Exhibits will be in Toronto and Vancouver, showcasing partner countries and their cultures.
What countries are featured in the IEC campaign?
The campaign spotlights Belgium, Finland, Italy, South Korea, and New Zealand.
