{"id":4414,"date":"2025-02-12T00:00:00","date_gmt":"2025-02-11T20:30:00","guid":{"rendered":"https:\/\/applytocanada.com\/international-experience-canada-launches-immersive-marketing-campaign-to-inspire-canadian-youth-to-explore-the-world-2\/"},"modified":"2025-02-12T00:00:00","modified_gmt":"2025-02-11T20:30:00","slug":"international-experience-canada-launches-immersive-marketing-campaign-to-inspire-canadian-youth-to-explore-the-world-2","status":"publish","type":"post","link":"https:\/\/applytocanada.com\/en\/international-experience-canada-launches-immersive-marketing-campaign-to-inspire-canadian-youth-to-explore-the-world-2\/","title":{"rendered":"International Experience Canada launches immersive marketing campaign to inspire Canadian youth to explore the world"},"content":{"rendered":"<p>International Experience Canada Unveils Campaign to Inspire Youth Exploration<\/p>\n<p><strong>From: <a href=\"https:\/\/www.canada.ca\/en\/immigration-refugees-citizenship.html\" rel=\"nofollow noopener\" target=\"_blank\">Immigration, Refugees and Citizenship Canada<\/a><\/strong><\/p>\n<h2>Innovative Campaign Launch<\/h2>\n<p>The International Experience Canada (IEC) Program offers Canadian youth the chance to work abroad, gaining essential skills and broadening their perspectives. This opportunity equips them to excel in the global job market upon their return.<\/p>\n<p>On February 13, 2025, Marc Miller, the Minister of Immigration, Refugees and Citizenship, introduced a new campaign. This initiative aims to involve young Canadians in transformative experiences through the IEC by blending live exhibits with a <a href=\"https:\/\/iecadventure.ca\/\" rel=\"nofollow noopener\" target=\"_blank\">digital interactive platform<\/a>.<\/p>\n<p>In the coming weeks, these exhibits will appear in Toronto and Vancouver dining spaces, highlighting five countries: Belgium, Finland, Italy, South Korea, and New Zealand. Each booth will showcase the unique culture and opportunities of these destinations.<\/p>\n<p>For those unable to visit in person, the <a href=\"https:\/\/iecadventure.ca\/\" rel=\"nofollow noopener\" target=\"_blank\">digital experience<\/a> provides a virtual glimpse, helping users to identify potential destinations based on their interests.<\/p>\n<h2>Minister&#8217;s Perspective<\/h2>\n<blockquote>\n<p>&#8220;This campaign transcends mere promotion of international work and travel. It&#8217;s about unlocking opportunities for young Canadians to acquire the skills and experiences that today&#8217;s job market demands. Through accessible exhibits and digital content, we aim to inspire them to explore the IEC program and seize opportunities that will shape their personal and professional growth.&#8221;<\/p>\n<p>\u2013 The Honourable Marc Miller, Minister of Immigration, Refugees and Citizenship<\/p>\n<\/blockquote>\n<h2>Key Insights<\/h2>\n<ul>\n<li>The IEC collaborates with over 35 countries, enabling Canadian youth (18-35 years) to work abroad while also welcoming international youth to Canada under similar terms.<\/li>\n<li>The campaign will take place in Toronto (February 13-16 at <a href=\"https:\/\/thewelltoronto.com\/\" rel=\"nofollow noopener\" target=\"_blank\">The Well<\/a> and February 19-22 at <a href=\"https:\/\/www.chefshall.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Chefs Hall<\/a>) and in Vancouver (March 6-9 at <a href=\"https:\/\/theamazingbrentwood.com\/dine\/\" rel=\"nofollow noopener\" target=\"_blank\">The Amazing Brentwood<\/a> and March 13-16 at <a href=\"https:\/\/shops.cadillacfairview.com\/property\/cf-richmond-centre\" rel=\"nofollow noopener\" target=\"_blank\">CF Richmond Centre<\/a>). A <a href=\"https:\/\/iecadventure.ca\/\" rel=\"nofollow noopener\" target=\"_blank\">nationwide digital experience<\/a> will also be available.<\/li>\n<\/ul>\n<h2>Additional Resources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.canada.ca\/en\/immigration-refugees-citizenship\/services\/work-canada\/iec.html\" title=\"International Experience Canada\" rel=\"nofollow noopener\" target=\"_blank\">International Experience Canada<\/a><\/li>\n<li><a href=\"https:\/\/iecadventure.ca\/\" title=\"Try out IEC\u2019s campaign digital experience\" rel=\"nofollow noopener\" target=\"_blank\">Try out IEC\u2019s campaign digital experience<\/a><\/li>\n<\/ul>\n<h2>Media Contacts<\/h2>\n<p><strong>Contacts for media only:<\/strong><\/p>\n<p><strong>Ren\u00e9e LeBlanc Proctor<\/strong><br \/>\nPress Secretary<br \/>\nMinister\u2019s Office<br \/>\nImmigration, Refugees and Citizenship Canada<br \/>\n<a href=\"mailto:renee.proctor@cic.gc.ca\" rel=\"nofollow\" target=\"_blank\">renee.proctor@cic.gc.ca<\/a><\/p>\n<p><strong>Media Relations<\/strong><br \/>\nCommunications Sector<br \/>\nImmigration, Refugees and Citizenship Canada<br \/>\n613-952-1650<br \/>\n<a href=\"mailto:media@cic.gc.ca\" rel=\"nofollow\" target=\"_blank\">media@cic.gc.ca<\/a><\/p>\n<h2>FAQ<\/h2>\n<h3>What is the International Experience Canada (IEC) program?<\/h3>\n<p>The IEC program allows Canadian youth to work and travel in various countries, gaining invaluable international experience.<\/p>\n<h3>How can I participate in the IEC program?<\/h3>\n<p>Canadian youth aged 18-35 can apply for work permits to join the program and work abroad in partner countries.<\/p>\n<h3>Are there virtual ways to explore IEC opportunities?<\/h3>\n<p>Yes, the IEC offers a <a href=\"https:\/\/iecadventure.ca\/\" rel=\"nofollow noopener\" target=\"_blank\">digital experience<\/a> that matches users with partner destinations based on their preferences.<\/p>\n<h3>Where will the IEC in-person exhibits be held?<\/h3>\n<p>Exhibits will be in Toronto and Vancouver, showcasing partner countries and their cultures.<\/p>\n<h3>What countries are featured in the IEC campaign?<\/h3>\n<p>The campaign spotlights Belgium, Finland, Italy, South Korea, and New Zealand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The International Experience Canada (IEC) Program empowers young Canadians with opportunities abroad that will help shape their future. IEC facilitates international experiences for young Canadians to gain invaluable skills, broaden their horizons, and return home ready to thrive in today\u2019s global job market. &#8230; <a class=\"cz_readmore\" href=\"https:\/\/applytocanada.com\/en\/international-experience-canada-launches-immersive-marketing-campaign-to-inspire-canadian-youth-to-explore-the-world-2\/\"><i class=\"fa czico-Icon-Navigation-Chevron-Right\" aria-hidden=\"true\"><\/i><span>Read More<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":7800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immigration"],"_links":{"self":[{"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/comments?post=4414"}],"version-history":[{"count":0,"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/posts\/4414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/media\/7800"}],"wp:attachment":[{"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/categories?post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/applytocanada.com\/en\/wp-json\/wp\/v2\/tags?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}